Gathering consumption data on specific consumer groups of energy drinks

Between February and November 2012, the study team conducted an EU-wide questionnaire-based survey -involving more than 52.000 participants from 16 different EU Member States3-among adults (14.500 participants), adolescents (32.000), and children (5.500).The highestprevalenceof consumption4was observed for the adolescent consumersgroup (68%). In adults prevalence for consumption was 30%, and18% in children.Among consumers, no relevant differences were observed in the target groups for prevalence of high chronic consumers5(12% in adults and adolescents, 16% in children) and high acute consumers6(11%for adultsand 12% for adolescents).Concerning co-consumption with alcohol, similar prevalence was observed for adults (56%)and adolescents (53%). Consumption associated to sport activities showed prevalence of 52% in adults and 41% in adolescents